My great grandpa’s kitchen.  By the time you came to his breakfast table, you were plenty ready to eat.  Maybe you spent the past hour working the fields or gathering eggs from the henhouse. You might have visited your neighbor’s home for fresh milk or butter.

Everything on your plate would have been made from scratch. And any meal, especially one made by my great grandma, would have included potatoes: home fries, hash browns, mashed potatoes, maybe even potato latkes.  You were surrounded by family and friends at the table, sharing your plans for the long day ahead and having one more cup of coffee before heading to town.

Life for my great grandpa revolved around work and family, making an honest living in a new land.   Blessed with pristine streams, and rich soil, he began farming and selling potatoes and produce.  He eventually opened the Zel Potato Company, selling his crops at the city’s farmers market.

As the family grew, breakfast continued to hold its importance, serving as a touchstone between his life in the old country and his new life in America.

My mother continued this tradition.  She brought fresh eggs, stocked our refrigerator with the freshest locally grown produce, and fresh squeezed orange juice.  And just like her grandpa’s kitchen, almost every breakfast featured potatoes.

Wild Eggs believes it can start right where my ancestors left off- serving hard working people and their families with great wholesome food.  This legacy will provide the breakfast inspiration for many years to come.

We invite you to rise with us.

Jeffrey D. Rothberg

Wild Eggs Story