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Michelle's Heffernan’s career includes 17 years in the restaurant industry.   Wild Eggs, a favorite breakfast, brunch, and lunch restaurant chain headquartered in Louisville, Kentucky, announces the appointment of Michelle Heffernan as its Vice President of Marketing. With 25 years of marketing, sales, and advertising experience, Heffernan brings incredible expertise to her new role. Heffernan’s career includes 17 years in the restaurant industry, where she served as the Senior Director of Marketing for Papa John’s International Preferred division. During her time there, she was involved in numerous areas, including marketing, operations, point of purchase [...]

Restaurants roll out sweet LTOs for the morning daypart. If consumers can eat breakfast any time of day, they can also eat dessert for breakfast. While sweet, indulgent items have long been a mainstay on many morning menus, some operators are finding new ways to tap into consumer demands for fun, delightful breakfast items. Many are leveraging limited time offers to attract these diners and to drive repeat visits. Many of the recent sweet breakfast LTOs have a seasonal theme of fall flavors. Eggs Up Grill launched Pumpkin Praline Pancakes after Labor Day, and [...]

Wild Eggs has cracked the brunch game. Now, the Louisville-born chain is spreading its wings.  More than a dozen years after the first location opened at 3985 Dutchmans Lane in 2007, Wild Eggs has more than a dozen locations across Kentucky, Indiana, and Ohio.  It began with founders JD Rothberg and Shane Hall, who poured their fine-dining backgrounds into a unique breakfast, brunch, and lunch menu. Wild Eggs came “from a foundation of delicious home cooking, where fantastic memories of wonderful family meals found expression in a true passion for food,” according to its [...]

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LOUISVILLE, Ky. (WDRB) -- Popular breakfast and brunch staple Wild Eggs is aiming to expand its reach through franchising. The restaurant announced on Tuesday that it is looking for partners to help grow the chain across the country. Wild Eggs first opened in Louisville in 2007 and grew to 15 locations across Kentucky, Indiana and Ohio. Now it's looking to expand to six new states. The company said it is looking for franchisees that are passionate about breakfast, the brunch business and Wild Eggs' commitment to quality and customer service. Anyone interested in learning [...]

Today’s Tasty Takeout is Wild Eggs! Bill Barnette, the representative from Wild Eggs, arrived at the studio to share the deliciousness of their menu. He showcased their house-made cinnamon roll, a delectable treat that was freshly baked with a perfect balance of gooey cinnamon goodness. Next up was the Loco Hash, and to top it off, Barnette brought their Strawberry Tall Cakes, fluffy pancakes piled high with fresh strawberries and whipped cream. As he described each dish, it was clear that Wild Eggs is a must-try for breakfast lovers looking for a scrumptious and satisfying [...]

THE FIRM PLANS TO STRENGTHEN THE 15-UNIT BRAND IN EXISTING MARKETS BEFORE PURSUING A NATIONWIDE EXPANSION STRATEGY. Wild Eggs, a 15-unit brunch chain based in Louisville, was recently acquired by investment group PG Growth Opportunities Fund. The financial details of the agreement—finalized on January 18—weren’t disclosed. The chain’s corporate headquarters will remain in Louisville, and leadership will stay in place. Wild Eggs was bought from Pakota Capital, which invested in 2015. At that time, the brand had eight locations. “It was a pleasure to work with Pakota Capital and Chance Ragains through this process, [...]

LOUISVILLE, Ky. (WDRB) -- A popular brunch spot is  now officially open in New Albany. The celebration for the new Wild Eggs at 223 West Fifth Street in New Albany started Friday at 11 a.m., although the location has been serving customers since Monday. It's in the old Daisy's Cafeteria, near the Sherman Minton Bridge. Wild Eggs says opening a location in New Albany was a no brainer after listening to guests. The company says this is the fifth Wild Eggs to open in Indiana, and the 15th restaurant overall. The restaurant is open daily [...]

Breakfast and brunch favorite Wild Eggs is adding a New Albany, Indiana location. The new restaurant will be located at 223 West 5th Street. This space formerly housed Daisy's Cafeteria. Floyd County records show this land, which is near the Sherman Minton Bridge, is owned by Backyard Realty LLC. This is the fifth Wild Eggs to open in Indiana and the fifteenth restaurant for the concept, according to a news release. The restaurant opening is targeted for the first half of 2022 and will employ approximately 50 people. “We are excited to bring Wild [...]